We started the process of with our brand questionnaire. We worked closely with Danie and Leon to define their new brand values and unique selling propositions. This involved a few brainstorming sessions to gather insights and align everyone on the new brand’s direction.
Once the brand strategy was defined, we moved on to designing a new logo and visual elements. Our team of talented designers created several concepts and presented them for feedback. Through an iterative process, we refined the designs until we arrived at a final logo and visual identity that perfectly represented the new brand.
Finally, we created new social media channel pages (Facebook and Instagram) and Google My Business. This gave them a great starting point to get their brand rooted in the North West community.