We started the process of refreshing Insuritas’s brand strategy by conducting a thorough analysis of their current brand positioning and target audience. This allowed us to identify areas for improvement and set clear goals for the rebranding effort.

Next, we worked closely with the Insuritas team to define their brand values and unique selling propositions. This involved conducting workshops and interviews to gather insights and align everyone on the new brand direction.

Once the brand strategy was defined, we moved on to designing a new logo and visual elements. Our team of talented designers created several concepts and presented them to the Insuritas team for feedback. Through an iterative process, we refined the designs until we arrived at a final logo and visual identity that perfectly represented Insuritas’s brand values.

Finally, we developed a new website for Insuritas, focusing on creating a user-friendly experience and showcasing their services and expertise. The website was designed to be responsive and optimized for search engines, ensuring maximum visibility and engagement.

Overall, the process of refreshing Insuritas’s brand strategy was a collaborative and iterative one, resulting in a modern and impactful brand that resonates with their target audience.